OUR STORY / FROM TRACK TO STREET
IT STARTED
WITH A FEELING.
The engine falls silent. The feeling stays. Radical brings the passion and freedom of the racetrack into everyday life.
01 / THE BEGINNING
A SPARK FROM THE CIRCUIT.
Our story begins with a fascination: Radical race cars, the circuit and the intensity of being completely in the moment.
Radical’s motorsport story began in Britain in 1997, when Mick Hyde and Phil Abbott founded the race car manufacturer. For us, that world became a source of inspiration — the focus, the raw excitement and the feeling of a day built around driving.
“THE ENGINE WAS SCREAMING.
THE CROWD WAS ROARING.
AND I HAD NEVER FELT MORE ALIVE.”
02 / THE FEELING
EVERYTHING ELSE GOES SILENT
The visor comes down. The engine comes alive. Your attention narrows to the next corner, the rhythm of the circuit and the line ahead.
Freedom, in that moment, feels remarkably clear. It is the chance to be fully present. To feel the anticipation, the concentration and the rush that stays with you long after you return to the paddock.
We wanted to take that feeling beyond the track.
03 / FROM TRACK TO STREET
SAME SPIRIT. NEW EXPRESSION.
From that enthusiasm grew Radical as a lifestyle and urban fashion brand. A way to give the passion a place in everyday life — through what we wear and how we express ourselves.
The setting changes. Asphalt becomes pavement. The paddock becomes the city. The spirit stays with us: independence, energy and the freedom to follow our own line.
Radical is for people who recognise that feeling. You do not need a lap time to make it yours.
PASSION.
That spark that turns an interest into something you live for.
FREEDOM.
The freedom to find your own line — on the circuit, in the city, in life.
ATTITUDE.
Wear what feels like you. Express yourself without asking for permission.
TAKE THE FEELING WITH YOU.